Our Executive Leadership Team
The highest management body within our organisation is the Executive Leadership Team (ELT). The ELT consists of seven people. Partner meetings are held twice a year with the joint venture partners Lamb Weston and Meijer. Overall business performance, strategic investments and new business development plans are reviewed in periodical ELT meetings and quarterly strategic sessions with the leadership team
Chief Executive Officer
Dutch. Employed by LW/M since 2009 as CEO and chair of the Executive Leadership Team (ELT). Bas holds a master’s degree in Food Technology from Wageningen University. He has built up a wealth of experience in the food industry over the past thirty years, holding various leadership positions at Unilever, and as CEO of Leerdammer Company, Fromagerie Bel and VION Food Group prior to joining LW/M. As CEO of LW/M and chair of the ELT, Bas is responsible for all strategic affairs, accountable for the overall business performance and the first point of contact for the JV partners.
Peter van Wouwe
Chief Financial Officer
Dutch. Employed by LW/M since March 2014 as CFO and member of the ELT. Peter holds a master’s degree in RA accountancy and is highly experienced in the field of finance. He previously worked in similar management positions for Cloetta, Royal Wessanen, and as certified financial auditor at Paardekooper & Hoffman Accountants (Mazars). Within the ELT he is responsible for Controlling, Finance, Legal and Services.
Director Frozen Commercial
French. Employed by LW/M since February 2014 as Sales Director and ELT member. Marc holds a master’s degree in Business & Administration and Marketing. He previously worked for Pepsico, H.J. Heinz and The Kraft Heinz Company in senior management positions in sales and marketing in Spain and Portugal. Within the ELT he is responsible for the Frozen Commercial Business Units covering all commercial activities in Europe, Middle East, Africa and Brazil, and the commercial operations activities.
Michel de Lepper
Director Frozen Operations
Dutch. Employed by LW/M since October 2017 and appointed as Manufacturing Director and ELT member. Michel holds a master degree of Plant Science from Wageningen University. He brings 35 years of experience in the food industry, built up in different international management roles and disciplines. Within the ELT he is responsible for all manufacturing sites and operational activities of the Frozen Operations Business area. He also leads the Engineering Services and Product Application group.
Director HR & Communications
Dutch. Employed by LW/M since January 2015 and member of the ELT. Lisette holds a master’s degree in both Law and Economics and completed an HR Executive Program at TiasNimbas Business School. Lisette is very experienced in the field of HR and started her career in the business – always managing and building teams. She previously worked in several (HR) management positions at Coca-Cola Enterprises, ING Life in Korea and Nationale Nederlanden. Within the ELT she is responsible for HR, Sustainability and Corporate Communications.
Director Strategic Supply
Dutch. Employed by LW/M since 1997 and appointed as director and ELT member in 2007. John holds a master’s degree in Plant Science from Wageningen University and is an INSEAD alumnus. He has built up a great deal of experience in the potato industry during the past twenty-five years. He previously worked in different disciplines and management positions for LW/M. Within the ELT he is responsible for Strategic Supply, the Potato Centre of Excellence, Procurement, Safety and Quality Assurance.
Director Strategic Innovation
Swedish. Employed by LW/M since August 2018 and member of the ELT. Niklas holds a master’s degree in Business Administration. He started his career with Unilever and held several positions within Marketing and Innovation in Sweden, Eastern Europe, Russia and the Netherlands. Most recently, Niklas worked for Cargill as Group Director Marketing & Communication Cocoa & Chocolate. Within the ELT he is responsible for Strategic Innovation which consists of Marketing, Technology Development, Digital & Business Intelligence and New Business Development.