How to serve premium mediocre with fries?

To make premium mediocre successful and profitable, you need to start with a relatively stable food product. Something that is versatile, familiar and cost-effective when bulk purchasing. This is what makes potatoes the perfect base ingredient for your sensorial innovation. Not only are they easily adaptable, but they are also easy to prepare and can be served in a variety of ways without adding any additional kitchen prep time to your dishes.

Once you’ve got your potato fries, you can get creative with the culinary innovation.

You could try making a small addition, a new flavour profile or texture that elevates the dining experience overall.  For example, by making a premium feature of the crunchiness of your chips with these REALLY Crunchy Fries you can make them stand out on the menu and showcase an element of the fries that are a cut above the standard. You can also offer it at a slightly higher price point, without adding to your purchasing budget.

REALLY crunchy fries are a straightforward substitute for your regular fries, making them a stress free option. Remember, the idea is to take a versatile ingredient - in this case potatoes - and elevate it to an artisanal sensory experience that gives customers the feeling of enjoying a premium food experience without putting them out of pocket. 

Making fries memorable with sensorial innovation

Of course there is plenty that you can do to make your fries more memorable, and offer a variety of different options to keep your customers coming back to try more.

House or Signature style fries give restaurants a chance of show off their brand, and add an extra  special twist to a dish. For example, if your restaurant is an American style diner, you could offer Twister Fries which give a sense of all-American nostalgia. On the other hand, a rustic pub might opt for signature skin-on fries to add to their homely, unpolished aesthetic.

Keep in mind that premium food experiences aren’t only about the taste. It’s true what they say, that you eat first with your eyes, and in the age of social media it’s important to add a bit of wow-factor to your premium mediocre experience that will inspire just a little bit of Instagram envy. Think about the visuals of your different serving options and how you can make the fries the star of the dish. For example, a classic gastro pub could choose to serve fries in a faux-newspaper cone similar to classic fish and chips. Or a trendy pizzeria could offer fries in a mini pizza box. It’s all these extra details that really make the dining experience memorable for your customers.

Making sure you’re serving up something that not only tastes great but is something your diners will want to upload and share on social media is also a great marketing strategy and has the potential to bring lots of new customers through the door.

However you choose to prepare your fries, premium mediocre is a food and drink phenomenon that isn’t going away. If you’re looking for more inspiration, check out our recipes, sides, platters and topped and loaded fries suggestions.