Our Private Reserve Fries give you more portions per kg and is an all-time winner in consumer taste tests. A consistent winner in customer taste tests, Private Reserve Fries have the authentic, natural taste of potato. Prepared in lightly salted water to bring out their full flavour, there’s no need to add more salt in the kitchen, or at the table. Private Reserve Fries look as good as they taste. Private Reserve Fries’ core benefits: Natural potato taste 7 different cutsizes, including skin-on variety Longer fries provide more portions per kg Easy to prepare Consistent quality throughout the year