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The importance of partnership in foodservice
In the best hero stories ever told, the good guys often work together and succeed because of it. Just take Batman and Robin or Mario and Luigi. Even the bad guys, such as Bonnie and Clyde, know that it takes two to tango. Some even join forces and enter into an even bigger pact, like The Avengers. And the list goes on.
Partnership is a key driver for success
A great partnership is one of the key ingredients to make a foodservice business grow, as it provides you with a new perspective and opportunities to get better at what you do. But how do you pick the right sidekick for your adventures? With these 3 tips, you’re guaranteed to make the right choice:
- You both getting something out of it. And that doesn’t necessarily mean ‘money’. A great partnership goes far beyond money: it’s about giving advice and support to let a business grow, or using differentiating potato products, even if there isn’t an ‘instant result’. Looking into the future, whilst both becoming stronger in the process, is priceless.
- You complement each other. If you’re both very good at the exact same thing, you won’t be able to learn from each other. Pick a partner that complements you, that strengthens your weaknesses, and gives you insights and knowledge to take your foodservice business to the next level.
- You are in it to stay. Searching for a partner in good times is easy, but what if you need a partner when times are hard? Make sure that your partner isn’t only ‘in it to win it’ when your business is flourishing, but also when you’re struggling to make ends meet. This means: keep it real and be honest.
Partnering up with Lamb Weston
At Lamb Weston, being a great partner comes first. And because we've been around as a leading supplier of frozen fries and other potato products for more than 25 years, we’re a stable partner with international experience and have a great understanding of the market and our customers. We love your foodservice business and are convinced we can support you in making it grow. That’s why we offer great-tasting, innovative fries and potato products with consistent quality, extensive culinary expertise in product elevation, and will happily share market trends and new opportunities. All because we believe it can help make your foodservice business thrive.
Your partner in potatoes
But what’s in it for us, you ask? Well, your success will make both our businesses grow. That’s why we’re fully committed to partnership, every day. So if your sales go through the roof one day, or when you’re struggling to make any profit, just know that, as your partner in potatoes, we’ve got your back, in the good times and the bad.
Want to know more about what we can do for you and your foodservice business, as your partner in potatoes? Read our full story here.