If any of these five restaurant delivery issues occur, your customers are likely to give you a ring. Pick up the phone when they do, because no contact only increases the dissatisfaction. Taking instant care can save the day.
- Cold food raises tempers
Of all restaurant delivery complaints, 18% are about the temperature of the food. That’s by far the biggest frustration for your customers, so take heed or take the heat!
- Late delivery: from hungry to hangry
An empty stomach doesn’t do well for your customers’ mood and on average your customers won’t wait more than 30 minutes (only 27% will wait an hour or more). Slow fast food delivery is a no-go.
- Messing up the orders
Messing up orders, forgetting special requests or handing over a meal tossed around in transit can ruin an evening. Good organisation of your orders, particularly when working with third party services, is key for smiling faces.
- Frustrating ordering systems with limited options
Badly functioning applications, non-customisable orders and a lack of information turn your customers away. If you don’t give them what they want, your competitors will!
- Nothing is for free
Added costs create frustration, especially for small orders. So integrate your delivery fee in the price. Good to know: on average, delivery menus are 6% more expensive than in-restaurant menus.
*source: Co-Blame: An Examination of Shared Blame in the Restaurant Delivery App Industry, Zion & Zion
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