Small add-ons, big impact

So, let’s start by being honest: you don’t have to invent entirely new recipes if you want to up your restaurant profit percentage. The best way to upgrade your menu for more profit is to start by taking a look at your current offering and to think about add-ons, swaps, and winning combinations. Offering something simple as a special sauce or changing up your dish with a different type of fry can be total gamechangers. Replace your regular fries with festive Ziggy Fries or add a little curly fun with Twisters. They’re easy and tasty plate decorations and great profit boosters! 

Curious about how much profit these upgrades could bring?? We’ve got an awesome calculator to help you out! 

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Sides with a hint of tradition

A second way to boost your revenue is by upgrading your regular side dish menu by adding a festive touch to some of your side dishes. Pakora, for instance, is a fried snack that is popular during Iftar. So, why not make a chickpea flour pakora batter for your fries, and create an Iftar-special? Traditional items mixed with modern favourites always perform well, as they’re both recognisable and exciting. When you add a hint of tradition, the knife cuts both ways: your guests get a surprising menu option, while you can maximise your profits. Let your creativity run wild! What to think about a dash of Christmas colours by adding a topping of avocado, white cheese and tomato?

TIP! Now that we’re talking about toppings… when you add ‘loaded’ to ‘fries’, you always end up with a winning (and profit-making!) team. Save some money and minimise your food waste by creating a loaded recipe with leftovers from other dishes on your menu!

However you serve your fries, it’s not solely about the taste… read on to discover more! 

Redirect the eye… and your guests

Of course, having a nice side dish option is just the beginning. Now it’s time to redirect your guests to your most profitable items. On a chalkboard, in a special part of the menu or… with nice photography. True: photos can be a hit or miss. However, when you put effort into doing a holiday photoshoot of your upgraded dishes, they can attract the eye and direct your guests to your top margin makers. Especially if you have a digital menu. On a phone, menu-options are best shown in a single column. If that list is interrupted by a beautiful arrangement of your festive sides, that’s a real mouth-watering eye-catcher! And… if you’ve got the pictures anyway, why not use them on your socials too? In the end, it’s all about creating extra value. Whether it’s a change of fry, a tasty add-on, or extra side-dish options: your guests pay more for a festive experience. It’s a fantastic way for restaurant industry profits to soar!

The secret ingredient to success? Knowledge!

Now that you’ve got the basics down, there’s only one tip left: knowledge is power. We may be stating the obvious here, but it doesn’t hurt to emphasise it just once more: make sure you’re not solely investing in the creative side of your solutions, but also know your exact sales and margins. That’s the only way to identify the quick wins in your kitchen and decide what’s worth investing in. Use a profit calculator to check the difference between multiple products and keep track of how many dishes, sides and extras you sell! Cause when you know, you know!

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Would you like more tips to up your margins? 
Then check out these Top-10 best practices!