Balanced Diet

At the heart of our new sustainability agenda lie three key challenges for 2030. The first one is balanced diet.

Our first key challenge is Balanced Diet, which will help us support consumers in their transition to a balanced diet. The potato itself is a natural ‘goodie bag’, and one of the most sustainable, nutritious staple foods to help feed a growing population. When making our products, we retain as many of the potato’s natural nutrients as possible, while lowering the levels of what we add. We aim to capture the natural goodness of the potato into convenient, tasty products that people love and trust around the globe, so they can indulge themselves occasionally.