Message of our CEO
“What motivates me is that consumers globally enjoy eating our tasty potato products. My personal drive is to make them a healthier treat that fits into a balanced diet. ‘Sustainable Potato Enjoyment’ is what we believe in and this encapsulates our offering to consumers: products made from a crop that is both a great source of nutrition and incredibly versatile. Potatoes help to feed the world sustainably as they deliver more calories and valuable nutrients per hectare than any other staple crop, while using less land, water, energy and other inputs per ton produced”.